![]() ![]() Just look at your data.įind out what resonates with your audience with Sprout Analytics Pro tip: When it comes to knowing what will resonate with your audience and beyond, you don’t need to start at square one. But while platforms like TikTok and formats like Instagram Reels have made viral marketing easier for brands, not all brands will achieve the universal reach they’re looking for. The same rules apply to viral marketing, when followers and customers share a brand’s content because it’s buzz-worthy. Oklahoma Department of Wildlife Conservation October 10, 2022 Memes get shared and promoted like crazy because they resonate with people.īe diligent and check your child's candy this year, just found an invasive silver carp shoved inside a Milky Way. Think about how seemingly random phenomena like Baby Yoda, the Milky Way meme or the “It’s Corn” trend take over your social feeds out of nowhere. Modern viral marketing on social can be illustrated by the popularity of social media memes or trending TikTok sounds. If achieved, your message will be in nearly everyone’s social media feed. On social media, marketing is considered “viral” when it’s being shared rapidly by the public at large (with a compounding effect) rather than just its target audience. Viral marketing is a style of promotion that relies on an audience to organically generate and push the message of a product or service. With the many changes social has experienced in recent years, the concept of viral marketing deserves to be revisited. So what is viral marketing today? And does chasing trends still make sense these days, or should brands focus on social as part of a bigger marketing funnel instead? ![]() According to a Q4 2022 Sprout pulse survey, 72% of marketers cite “keeping up with changing social trends” as their biggest challenge heading into 2023. After all, who doesn’t want to get their brand and content in front of as many people as possible?Īnd the pressure is on. It makes sense that so many businesses look at viral marketing as the ticket to social media superstardom. If you work in social, chances are you’ve wondered or been asked how to go viral. ![]()
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